What a cookie is
A cookie is a small text file that a website asks your browser to store on your device. When you come back, the browser sends it back, so the site can recognise the visit. Related technologies do similar jobs: local storage and session storage keep small amounts of data in your browser, pixels and tracking tags are tiny files that report that a page was loaded, and a push notification token identifies your browser to a notification service.
In this policy, “cookie” means all of these unless we say otherwise.
Effective from 11 September 2026.
How we use cookies on peoplesfeed.in/
Strictly necessary cookies are set when you arrive, because the site cannot work without them. Everything else is set only after you accept it in the consent banner. You can change your choice at any time, and the instructions are further down this page.
The categories
1. Strictly necessary
These keep the site working and secure. They cannot be switched off through our banner, because switching them off would break the site. They do not track you across other websites and they are not used for advertising.
| Purpose | Set by | Typical lifetime |
|---|---|---|
| Recording your cookie consent choice so we do not ask again on every page | Peoples Feed | Up to 12 months |
| Session handling and load balancing | Peoples Feed and our host, Hostinger | Session, deleted when you close the browser |
| Page caching and content delivery, so pages load quickly | LiteSpeed Cache and our content delivery network | Session to a few hours |
| Security, bot filtering and spam prevention on forms and comments | Our content management system and its anti-spam service | Session to 12 months |
| Logged-in session for site administrators and contributors | WordPress | Session, or up to 14 days if “remember me” is used |
2. Preference cookies
These remember choices you made, so the site behaves the way you left it.
| Purpose | Set by | Typical lifetime |
|---|---|---|
| Light or dark reading mode | Peoples Feed, through the Foxiz theme | Up to 12 months |
| Font size or reading preferences, where offered | Peoples Feed | Up to 12 months |
| Dismissing a newsletter prompt or a banner so it does not reappear | Peoples Feed | Up to 6 months |
3. Analytics cookies
These tell us how many people read a page, where they came from and whether they stayed. We use this to decide what to cover more of. It is aggregate reporting. We do not use it to build a profile of you as a named individual.
| Purpose | Set by | Typical lifetime |
|---|---|---|
| Distinguishing one visitor from another and one session from another, so visits can be counted | Google Analytics (Google LLC) | Up to 24 months for the main identifier, and a short-lived cookie for the session |
| Recording which page sent you here, and which campaign or link you arrived from | Google Analytics (Google LLC) | Up to 24 months |
Google publishes its own information on how Analytics uses data and how to opt out, including a browser add-on for opting out of Analytics entirely.
4. Advertising cookies
Where advertising is served on peoplesfeed.in/, advertising cookies are used to choose which advertisement to show, to stop the same advertisement repeating, and to measure whether it was seen or clicked. Some of them may be used for personalised advertising by the advertising provider.
| Purpose | Set by | Typical lifetime |
|---|---|---|
| Selecting and serving advertisements, frequency capping, and measurement | Google AdSense and Google’s advertising partners (Google LLC), where advertising is active | Varies by cookie, typically from the session up to 24 months |
| Fraud prevention on advertising impressions | The advertising provider | Varies |
Advertising cookies are set only if you accept the advertising category in our banner. Google also provides its own advertising settings, where you can turn off personalised advertising across the sites that use its systems.
5. Push notifications
If you allow browser notifications, our notification service, of the OneSignal type, stores a token that identifies your browser to it, together with basic device and browser information, so it can deliver a notification. This is not your name and it is not an email address. Blocking or revoking notification permission in your browser stops it immediately.
6. Embedded content
Some articles embed content hosted elsewhere: a video, a social media post, a map or a document viewer. When you load a page with an embed, the embedding platform can set its own cookies and see your IP address, exactly as if you had visited that platform. We cannot control those cookies. Where we can, we load embeds only after you interact with them.
What we do not do
- We do not sell the data our cookies collect.
- We do not use cookies to collect your name, address, phone number or any government identity number.
- We do not undertake tracking or behavioural monitoring of children, or targeted advertising directed at children. See our Privacy Policy.
- We do not set non-essential cookies before you have accepted them.
How to control cookies
On this site
Use the cookie settings link in the footer of any page to reopen the consent banner and change your choices, or to withdraw consent entirely. Withdrawing consent stops new non-essential cookies being set. Cookies already stored are removed by clearing them in your browser, as below.
In your browser
Every major browser lets you see, block and delete cookies. Blocking all cookies will break parts of most websites, including this one.
- Google Chrome: Settings, then Privacy and security, then Third-party cookies and Delete browsing data.
- Mozilla Firefox: Settings, then Privacy & Security, then Cookies and Site Data.
- Safari on Mac: Safari menu, then Settings, then Privacy, then Manage Website Data.
- Safari on iPhone or iPad: Settings app, then Safari, then Clear History and Website Data, or Advanced, then Website Data.
- Microsoft Edge: Settings, then Cookies and site permissions, then Manage and delete cookies and site data.
- Chrome on Android: Chrome menu, then Settings, then Site settings, then Cookies.
Most browsers also offer a private or incognito window, which discards cookies when you close it, and a “do not track” or global privacy signal setting. We honour a global privacy control signal where the browser sends one and our consent tool detects it.
Turning off push notifications
Click the padlock or information icon next to peoplesfeed.in/ in your browser's address bar, find Notifications, and set it to Block. On mobile you can also turn off notifications for the browser app in your device settings.
How long cookies last
A session cookie is deleted when you close your browser. A persistent cookie stays until its expiry date or until you delete it. The tables above give the typical lifetime for each category. Third-party providers may change their own cookie durations, and where they do, their published documentation is the accurate source.
Your rights
Cookie data that identifies you is personal data. Your rights over it under the Digital Personal Data Protection Act, 2023, including the right to access information about your personal data, the right to correction and erasure, the right of grievance redressal and the right to nominate, are explained on our Privacy Policy page. To exercise any of them, write to grievance@peoplesfeed.in.
Changes to this policy
We review this page whenever we add, remove or change a plugin, analytics tool, advertising provider or embed type, and at least once a year. The date below always shows the current version.
Contact
Questions about cookies: grievance@peoplesfeed.in. General enquiries: connect@peoplesfeed.in. Phone: +91 99585 22466.
Effective date: 11 September 2026
Last updated: 11 September 2026