Read this part first
Coverage on Peoples Feed cannot be bought. Not for money, not for advertising spend, not through an agency, not through a mutual contact, not in exchange for access, a gift, travel or hospitality. There is no rate card for editorial coverage, because editorial coverage is not a product we sell.
Submitting does not guarantee a story. Most submissions are declined. A complete, well-documented submission with a strong case is still declined if it does not clear our editorial tests.
Editorial decisions are made only by the editorial team. The commercial side of the business has no say in what we cover, does not see submissions and cannot influence an outcome. If you buy advertising from us, it changes nothing here, and we will tell you the same thing on the phone.
If, after reading that, you still think there is a story here, we genuinely want to hear from you. Send it to editorial@peoplesfeed.in.
What Peoples Feed actually covers
The unit of a Peoples Feed story is one named person and one verifiable thing they did. Politicians, diplomats, civil servants, doctors, teachers, professors, scientists, vice chancellors, school and college heads, armed forces personnel, social workers, business leaders whose decisions change employment or public infrastructure, and anyone whose work visibly changed what happens to other people.
Our ten beats are Governance and Policy, Civil Services, Diplomacy, Health and Medicine, Education and Campus, Science and Innovation, Defence and Forces, Social Impact, Business and Industry, and Honours and Recognition.
The six tests your submission has to pass
Every idea, from every source, goes through the same six gates. They are published in full in our Editorial Policy. Here is what they mean for a submission.
| Gate | The question | What passes | What fails |
|---|---|---|---|
| Impact | Did something measurably change for other people because of what this person did? | An order that moved 1,400 households onto piped water in nine months. A rule change that altered the admission path for 40,000 students. | A person was appointed and has not yet done anything. A person is inspiring. A person spoke at a conference. |
| Name | Is there a real, named, identifiable person with a correct current designation? | A named officer with a district. A named professor with a university. | “Our team”. “Doctors in the state”. “An NGO”. |
| Verb | Did they do something specific, on a date, that was not true last month? | Ordered. Operated. Launched. Published. Completed. Trained 900 people. | Is working towards. Is passionate about. Continues to inspire. |
| Evidence | Is there a number, order number, citation, filing or document a reader cannot get from a press release? | A gazette notification number. A DOI. The text of an award citation. A figure from an audited annual report. | “Several initiatives”. “Numerous awards”. “Widely recognised”. |
| Reader | Who exactly should send this to somebody, and why? | “Any UPSC aspirant, because this is the first published account of how a district runs this programme.” | “Everyone will find it inspiring.” |
| Source | Can we link three or more primary documents? | The order PDF. The PIB release. The award list. The journal article. | A LinkedIn profile. Another news site’s story. Nothing at all. |
Gate Impact is the one that decides it. If nothing changed for anybody, there is no Peoples Feed story, however distinguished the person is.
What we need from you
Send these seven things. A submission missing them takes far longer and is far more likely to be declined, because we cannot verify it.
1. The person
- Full name, spelt as their own institution spells it.
- Exact current designation, and the institution’s full correct name.
- A link to the institution’s own page for that person, or the gazette notification, appointment order or official profile that confirms the designation.
- Whether the person knows about this submission and consents to being contacted.
2. The one thing they did
- In two sentences: what they did, and what changed for other people because of it.
- The date it happened, or the period it ran over.
- The place: district, city, institution, unit.
3. The numbers
- At least one hard number, with the source that issued it. How many people, how much money, how many months, what the figure was before and what it is now.
- Where the number comes from you rather than an external body, say so, and tell us how it was calculated.
- Do not round for effect. We will check, and a rounded figure costs you credibility.
4. The documents
At least three primary documents, as links or attachments. Any of these count:
- A gazette notification, a government order, a DoPT or state order, a PIB release, a Lok Sabha or Rajya Sabha reply.
- An award citation text, from padmaawards.gov.in, gallantryawards.gov.in or the awarding body itself.
- A published paper with a DOI, or a book with an ISBN.
- An audited annual report, an official audit, a CAG report, an RTI reply.
- A court order or judgment.
- The institution’s own published page, notification or minutes.
What does not count: a LinkedIn post by somebody who was not there, a Wikipedia page, a press release with no document behind it, another news site’s article, an award from a vanity awards company, or a testimonial.
5. A photograph, with its licence
- A high-resolution photograph of the person, at least 1,200 pixels wide, in landscape where possible.
- Who took it. The photographer’s name.
- Under what licence we may use it. An openly licensed image with the licence named, for example Creative Commons with the version and the attribution string, or Government Open Data Licence India, or a written permission from the copyright holder saying Peoples Feed may publish it.
- Where and when it was taken, for the caption.
We do not publish an image whose licence we cannot evidence. A photograph you found online is not a photograph you can give us.
6. A named contact
- Your name, designation and organisation.
- An email address and a phone number where you can be reached during working hours.
- Your relationship to the person: are you them, their office, their institution’s communications team, an agency, or an unconnected reader.
- The official email address of the person’s office, so that we can seek a response directly. We contact the institution ourselves. We do not rely on a third party’s assurance.
7. What you are not telling us
If there is an ongoing inquiry, an FIR, a pending case, a disputed figure or a contested claim connected to this person or this work, tell us now. We will find it. A submission that omitted it is treated as a submission that misled us, and we will not go back to that source.
What happens after you send it
| Stage | Timeline |
|---|---|
| We acknowledge a complete submission | Within 3 working days |
| We tell you whether we are taking it forward | Within 10 working days |
| If we take it forward, we verify independently | Typically 1 to 3 weeks, longer for a profile |
| Publication, if it is published | We do not commit to a date in advance |
If you have not heard from us in 10 working days, the answer is no. We are a small newsroom, and we would rather be honest about that than promise a reply we cannot give. A decline is not a judgement on the person or their work. It usually means the story has no document behind it yet, or nothing has changed for anybody we can point at, or we have already covered this ground.
What we will do if we take it forward
- We verify everything independently from primary sources. We do not take your word for a number.
- We write to the person or their office ourselves and we may ask questions you did not expect.
- We may find something that changes the story, including something unfavourable. We report what we find.
- You do not get copy approval. We check specific facts with people. We do not show anyone the article before publication, and we do not accept edits to our text.
- We choose the headline, the angle, the length and the publication date.
- The article may be shorter, or different, from what you expected. It may be a 300-word brief rather than a profile.
What will get a submission rejected immediately
- Any offer of payment, advertising spend, a gift, a fee, travel, hospitality or anything of value in return for coverage. We keep a record of these.
- A request to see or approve the article before publication.
- Fabricated documents, altered figures, or an award from a vanity awards company presented as a national honour.
- A photograph supplied without a licence we can evidence.
- An attempt to have a competitor, rival or opponent attacked.
- Mass, templated emails sent to many publications at once with nothing specific in them.
- A submission about a person under 18 in a context our rules protect.
Submission form fields
These are the fields for the Get Featured form. Required fields are marked. Field types are given so they can be built directly in a form plugin.
| # | Field label | Type | Required | Notes |
|---|---|---|---|---|
| 1 | Your full name | Single line text | Yes | |
| 2 | Your email address | Yes | Validate format | |
| 3 | Your phone number | Telephone | Yes | Include country code |
| 4 | Your organisation | Single line text | No | |
| 5 | Your relationship to the person | Dropdown | Yes | Options: I am the person; I work in their office; I work at their institution; I am their PR or agency; I am an unconnected reader; Other |
| 6 | Full name of the person being submitted | Single line text | Yes | Spelt as their institution spells it |
| 7 | Their exact current designation | Single line text | Yes | |
| 8 | Their institution or organisation | Single line text | Yes | Full correct name, no abbreviations |
| 9 | Link confirming the designation | URL | Yes | Institution page, order or gazette notification |
| 10 | Which beat does this belong to? | Dropdown | Yes | The ten beats, plus “Not sure” |
| 11 | State or Union Territory | Dropdown | Yes | Plus “Outside India” |
| 12 | District or city | Single line text | Yes | |
| 13 | What did they do? Two sentences. | Textarea, 300 character limit | Yes | Character counter visible |
| 14 | What changed for other people because of it? | Textarea, 300 character limit | Yes | |
| 15 | Date, or period, this happened | Date or short text | Yes | |
| 16 | The one hard number | Single line text | Yes | For example: 1,400 households; Rs 12 crore; 40,000 students |
| 17 | Who issued that number? | Single line text | Yes | Named source |
| 18 | Primary document 1: link | URL | Yes | |
| 19 | Primary document 2: link | URL | Yes | |
| 20 | Primary document 3: link | URL | Yes | |
| 21 | Additional documents | File upload, multiple | No | PDF, DOC, JPG, PNG. Max 10 MB each, 5 files |
| 22 | Photograph of the person | File upload | No | JPG or PNG, minimum 1,200 pixels wide, max 10 MB |
| 23 | Photographer’s name | Single line text | Conditional | Required if field 22 is filled |
| 24 | Licence for the photograph | Dropdown | Conditional | Required if field 22 is filled. Options: Creative Commons, specify version; Government Open Data Licence India; Owned by me, permission granted; Written permission from the copyright holder attached; Not sure |
| 25 | Licence details or attribution string | Single line text | Conditional | Required if field 24 is a Creative Commons option |
| 26 | Official email address of the person’s office | Yes | We will write to them ourselves | |
| 27 | Is there any ongoing inquiry, FIR, case or disputed claim connected to this? | Radio: Yes, No | Yes | |
| 28 | If yes, give details | Textarea | Conditional | Required if field 27 is Yes |
| 29 | Has this been covered elsewhere? Give links. | Textarea | No | |
| 30 | Consent: the person named is aware of this submission and consents to being contacted | Checkbox | Yes | |
| 31 | Declaration: I have not offered and will not offer payment or anything of value in return for coverage, I understand submitting does not guarantee a story, and I understand there is no copy approval | Checkbox | Yes | |
| 32 | Consent to our Privacy Policy | Checkbox with link | Yes | Links to /privacy-policy/ |
| 33 | Spam protection | CAPTCHA or honeypot | Yes |
Form submissions go to editorial@peoplesfeed.in. Data submitted through this form is handled as described in our Privacy Policy.
If you want to advertise instead
That is a separate, legitimate conversation and we are glad to have it. Advertising and clearly labelled sponsored content are explained on our Advertise With Us page, and the commercial contact is connect@peoplesfeed.in. Buying advertising will not get you editorial coverage, and we will say so again in that conversation.
Last updated: 11 September 2026
